Remember when IHOP thought it was a fun idea to change their name to IHOB? It turned out to be a good publicity stunt, because they sold a lot of burgers. But there was a lot of backlash, and I used that as an opportunity to create my own IHOB page, and fire back at the haters.
Before the page was inevitably deleted, it reached a decent amount of people.
And of course, it spawned the creation of Waffle Houf.